Tribute to Nike

Being a student in a fashion school, You get asked pretty often what is Your favourite brand. My answer used to vary from one company to another in the beginning. However with time, developing my personal style and digging deeper into the fashion world, studying strategies of different brands and researching their performance in todays society, I found the steady response to give all the professors, You and myself. The ones who know me at least a bit will not be surprised by the name I am about to give. And You can see it in the title anyways, so yes. Sure-footed and undoubtably - NIKE.

To be honest, I don’t remember the last time I bought sneakers that weren’t Nike. You could probably find at least six pairs of them in my closet. And I think it is not only about them being so well developed in this industry anymore. It was in the beginning of course, but it somehow grew from “I need sneakers” to “I need Nike”. It is about the loyalty to the brand and the satisfaction You get when opening that box with a brand new pair inside.

Nike is actually the first brand I trusted on to buy shoes online. I have never done it with any other brand before because I was afraid about comfort, fit and size inaccuracies. However, since I had a lot of pairs of Nike sneakers already, and they were all right and same size and good fit, I decided to risk it. And it worked out perfectly! I have never been disappointed with any of the products I purchased from them, so if You have a doubt about Your order -You can drop it. These guys will take care of You.

The last time I bought Nike was a few weeks ago during our trip to London (You can read all about it in my Travel blog). We were walking in the Oxford street, gazing at the never-ending store windows, when we approached a huge, four floor Nike Town store. Despite it’s size and amount of customers, it seemed to be perfectly clean, orderly and clear. There was no chaos, lines or misunderstandings. The store had a live playing DJ, interactional expositions and a Nike Lab, and the service was amazing too. It was simple and very pleasant shopping experience, and nowadays, not a lot of places can offer that.

Anyways, getting back to the point, I saw this beautiful Nike Air overall an a mannequin, and I was obsessed. We were in a hurry that day, so we left without trying anything on, but the image of the suit got stuck in my head. I was literally dreaming it that night. So, of course, I made my boyfriend go back there with me the next day. And I bought it. And I am still happy about it. And it is the result of all these pictures You see here, so hope You’ll enjoy them as mush as I am enjoying that suit!

List of Nike stores to visit:

Nike Town, 236 Oxford St, Marylebone, London W1C 1DE, United Kingdom

Nike flagship store, 65-67 Av. des Champs-Élysées, 75008 Paris, France

Nike store, 101 Porte Berger, 75001 Paris, France

Picture credit: Zilvinas Majauskas (@zilvinas.majauskas)